Pioneering work for flexible working

What it's about

What has been taken for granted since the coronavirus pandemic was once uncharted territory: working from home. With the national Home Office Day, the topic was put on the public agenda early on. Over four years, CoRelation ran the campaign for the public-private partnership and placed the three central benefits — productivity, quality of life and CO₂ reduction — at the centre of the communication. The initiative was carried by Microsoft, Swisscom and SBB, supported by partners such as the Swiss Federal Office of Energy, Pro Familia, myclimate, WWF and leading business and employee associations.

Challenge

At the outset, the task was to create awareness at all for working flexibly in terms of place and time and to remove the associated barriers. To anchor the Home Office Day as a national event on the national agenda, the topic was continuously deepened and revitalised. Leadership principles were addressed, work habits questioned, the ecological burden of commuter kilometres calculated and scientific studies and representative surveys initiated. The aim was to establish working from home as a topic relevant to society as a whole.

Result

The campaign achieved annual growth of 60% among the participating organisations, high employee engagement and a large volume of media coverage. The Home Office Day laid the foundation for the way flexible working is taken for granted today, supported a fundamental rethink, contributed to legislative initiatives and inspired new platforms and initiatives for work flexibility and the reconciliation of career and family.