Social commitment

What it's about

For several years, CoRelation worked for Microsoft Schweiz in the areas of corporate communication, media relations, CSR and public affairs. In addition to corporate communication, we handled the stakeholder communication for the CSR engagements of Microsoft Schweiz over a period of several years.

Challenge

The various programmes of Microsoft Schweiz address very different interest groups — from politics and business through educational institutions to families. The task was to bundle this diversity into a coherent communication strategy and to underline Microsoft's position as a responsible, innovative company in the Swiss market.

Result

As lead agency, CoRelation developed a central content platform that made visible Microsoft's commitment to research and innovation, the labour market, the education system and the digital competence of the population. Building on this, numerous initiatives were launched and supported communicatively, including the ETH cluster for embedded software, the education initiative «Partners in Learning» and platforms such as «security4kids». The integrated communication achieved broad and positive media resonance, positioned Microsoft as a reliable and socially responsible partner for business and society in Switzerland and at the same time strengthened relationships with politics, business and education.