Digital payment in retail

What it's about

Nexi, one of the leading European providers of digital payment solutions, relies on CoRelation for public relations in Switzerland. The focus is on building resilient relationships with media, associations and stakeholders and conveying complex topics around digital payment in an understandable way.

Challenge

Fees and processes in digital payment operate in the field of tension between merchant expectations, regulatory requirements and general digitalisation. As an acquirer, Nexi stands between issuers, international schemes and the price expectations of retail. This complexity demands clear communication and ongoing issues management. Among other things, CoRelation runs the media office, is the first point of contact for journalists and manages the content in dialogue with various stakeholders from business and politics.

Result

With a long-term strategy and transparent information, resilient relationships with relevant stakeholders from business, politics and the media were consolidated. This strengthens trust in Nexi and underlines its position as a leading provider in the Swiss market.