E-mobility campaign

What it's about

With its charging solutions, Energie 360° is among the pioneers of e-mobility in Switzerland. A new umbrella brand campaign was intended to highlight the company's central role. The goal was to position the brand as the first point of contact for charging solutions for companies, properties and public institutions. In addition, awareness was to be rapidly increased across Switzerland.

Challenge

After a phase of euphoria for electric mobility, power shortages and import taxes had temporarily led to restraint. This made a campaign all the more important — one that reignites enthusiasm, combines product and image work and creates a strong brand profile as Switzerland's leading e-mobility group.

Result

With the creative platform «E-mobility – passion reignited», Energie 360° was able to impressively underline its role in the market. The campaign by CoRelation quickly achieved visibility and strong synergy effects for the brand and the e-mobility division. A pre-test confirmed its effectiveness: the campaign performed above average across all target groups.